Agri-Comfort Acquisition and New Hire Announcement

NEWS Michelle Beier

Agri-Comfort Acquisition and Martin Folkema joins the team as the new Product Manager

Sidney, Nebraska, Aug. 3, 2020 — Agri-Plastics, A Group of Companies, announced the acquisition of the marketing rights and designated territory of Superior Mat and Comfort Inc. A family-owned company since 1999, Superior Mat and Comfort Inc., offers customized quality rubber solutions for dairy producers in the United States, Canada, and Europe.

Superior Mat and Comfort Inc. will now be a part of Agri-Comfort, a division of Agri-Plastics. The founder of Superior Mat and Comfort Inc, Martin Folkema, is joining the Agri-Comfort team and will be the new Product Manager for the North American Market.

By acquiring the marketing rights and designated territory of Superior Mat and Comfort Inc., Agri-Comfort can expand their North American market.  Martin’s enthusiasm for the agriculture industry has been a lifetime affair. “Growing up on a farm and running your own agribusiness has given me a deep respect for my customers and a passion for supporting them in improving productivity and herd health through cow comfort,” said Martin Folkema. “That like-minded passion at Agri-Comfort has made this an exciting opportunity. I look forward to this new venture with Agri-Comfort to further support their expanding dealer network.”

Darren Van Buuren, President, and CEO of Agri-Plastics, whose family founded the company in 1995, will continue to lead the company in pursuing growth opportunities in the livestock comfort sector. “The products manufactured by Superior Mat and Comfort Inc. are an attractive addition to some of our existing product lines, and represent an opportunity to further expand our sales channels into new and existing markets,” said Darren VanBuuren, President and CEO of Agri-Plastics. “This acquisition also reflects a continuation of our company’s strategic plan to offer a variety
of high-quality rubber products for the livestock industry. We can improve our value proposition as a supplier to both existing and new customers in North America,” Darren added.

For more information, please call 1-888-231-3575 or email us at info@agri-comfort.com